Can your dog feel it in their bones?
No, not just your love — we're talking about the wear and tear from years of adventures!
At Finn, we know that a dog's vibrant life needs equally vibrant care to keep their bodies strong and agile. But our love for dogs extends beyond their daily well-being; it encompasses the world they live in too.
This holistic understanding shapes everything we do, especially the innovative, eco-conscious packaging of our latest creation – Bone Broth Plus. Welcome to a new era of pet care where premium, science-backed nutrition meets forward-thinking sustainability – all wrapped in beautifully crafted, planet-friendly packaging.
Who We Are
Finn was born in 2020 from the collective love of a small, NYC-based team of dogs, dog lovers, vets, and canine nutritionists. Our mission is simple yet profound: every dog deserves the absolute best in nutrition and care. By 2024, we expanded our offerings to include superfood meal toppers and premium body care balms, embodying our commitment to holistic pet wellness. Our journey is driven by the needs of our own dogs and our unwavering dedication to providing them with the very best.
Product Overview
Bone Broth Plus is a revolutionary superfood meal topper crafted to enhance your dog's mobility and overall well-being. Infused with nature’s finest superfoods—100% grass-fed beef bone broth, apple, sweet potato, turmeric, blueberry, and sunflower—this tasty topper delivers unparalleled joint-supporting benefits. Our unwavering commitment to quality shines through in every ingredient, ensuring your furry friend receives optimal care from the inside out.
The Problem
The pet food industry is a notorious contributor to environmental pollution, generating 300 million pounds of plastic waste annually in the United States alone. With 99% of pet food packaging ending up in landfills or oceans due to non-recyclable materials, the impact is devastating. We recognized this critical issue and set out to create packaging that not only serves our products but also protects the planet. Earth is the only planet with dogs, and our commitment is to nurture both.
"Our commitment to solving the environmental impact of pet food packaging goes beyond just creating great products. It's about ensuring that our love for dogs translates into action to protect the planet they live on."
– Randall Stainton, President
Addressing the Design Challenge
Our design challenge was to differentiate our powder line while maintaining cohesion with our soft chew packaging. The simpler, natural superfood ingredients needed to stand out, and the tin-plated steel offers a durable, eco-friendly solution. Guided by the question, “How can we create a container that is recognizable, iconic, recyclable, and reusable?” we developed packaging that is both functional and aesthetically pleasing. Our tin-plated steel packaging meets these criteria, offering a solution that is both innovative and sustainable.
Journey to Final Design
The concept for our Bone Broth Plus packaging was born from a deep understanding of our brand values and the needs of our customers. We wanted to create packaging that not only protects and preserves the product but also reflects our dedication to sustainability and innovation. Additionally, the packaging needed to fit cohesively with the rest of our soft chew supplements line while standing out to indicate that it’s a different product—a powder with few, simple superfood ingredients. The inspiration came from the need to differentiate our product in a crowded market while making a positive environmental impact.
Design Elements
Bold Color Choice: The vibrant red color of the packaging immediately grabs attention. Red is a color associated with energy, vitality, and health, which aligns perfectly with the benefits of Bone Broth Plus. This bold choice ensures that the product stands out on the shelf and conveys a sense of urgency and importance.
Minimalist Typography: The use of clean, sans-serif fonts conveys a modern and professional look. The clear and simple typography ensures readability and communicates the product’s key benefits effectively. The “plus” in a more dynamic, handwritten style adds a touch of personality and emphasizes the enhanced benefits of the product.
Iconography: The bone icons on the packaging are a playful nod to the product’s main ingredient and its intended consumers—dogs. These icons are not only visually appealing but also serve to quickly communicate the product’s purpose.
Informational Hierarchy: The layout of the information on the packaging is carefully structured to guide the consumer’s eye through the most important details. The brand name, product name, and key benefits (“superfoods for vitality,” “with amino acids & collagen”) are prominently displayed, ensuring that potential buyers can quickly understand the product’s advantages.
"The design of the container really speaks to the richness of our formula.
It’s a robust recipe and we wanted the deep red color to signal that, especially in our photography."– Dina Stolstein, Senior Designer
Sustainability Focus
Tin-Plated Steel Material: In selecting our packaging, we always consider its entire lifecycle and environmental impact. We chose tin-plated steel as the primary material for its durability and environmental benefits. Tin is recycled at a much higher rate than plastic, glass, and other materials, making it a superior choice for sustainability.
Reusability: The decision to use tin-plated steel also stems from our desire to create packaging that can live a whole other life outside of our product. These tins are not only recyclable but also reusable, providing long-term value to our customers. Whether it’s for storing other pet treats, kitchen items, or even as a decorative container, the possibilities are endless.
"Choosing tin-plated steel was a strategic decision to align with our sustainability goals. It's not just about reducing waste—it's about creating packaging that customers can repurpose and enjoy long after the product is gone."
– Kimberly Hengel, Supply Chain Manager
Conclusion
Bone Broth Plus is a testament to Finn’s dedication to innovation, sustainability, and superior nutrition for dogs. Every element of the design—from the bold color choice to the minimalist typography and playful iconography—reflects our brand’s values and commitment to quality. By choosing materials that are eco-friendly and functional, we are setting a new standard in the pet food industry. Our packaging is not just a container; it’s a symbol of our promise to provide the best for our pets and our planet.
"Bone Broth Plus represents everything Finn stands for—exceptional nutrition, innovative design, and a deep respect for our planet. We're proud to lead the way in creating products that make a real difference."
– Laura Meschini, Marketing Manager
Furry Finn Fan @mypupbailey